Initial concepts
Before reaching the final design, I developed several directions that tested balance, personality, and versatility.
Before reaching the final design, I developed several directions that tested balance, personality, and versatility.







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final design
After exploring multiple concepts (including several not shown here), I recommended a bold pivot away from the original direction.
The result was a final design and style that the GWWB team fully embraced and loved.
After exploring multiple concepts (including several not shown here), I recommended a bold pivot away from the original direction.
The result was a final design and style that the GWWB team fully embraced and loved.




